Sourcing and accuracy
We aim to make every guide genuinely useful and accurate. Factual and health-related claims are checked against published sources, and we cite and link to primary references, such as the NHS, the British Heart Foundation and peer-reviewed research, where they support a point.
Health and YMYL content
Sauna and cold water content is health-adjacent, so we keep claims measured. We describe what the evidence does and does not show, avoid overstating benefits, and include a clear "risks and who should avoid this" section on health and benefits pages. Our content is for general guidance only and is not medical advice.
Independence and transparency
Our guidance is independent. At MVP we sell nothing; where we link to UK retailers we will disclose any future commercial relationship plainly, and it will not influence our recommendations.
Expertise and review
We do not invent authors, qualifications or review scores. We do not have a named medical expert at launch, and we say so rather than fake one. If we add expert review in future, the reviewer will be real, credited and qualified.
Corrections
If you spot something inaccurate, please tell us via our contact page and we will review and correct it.